Google Maps Pack Secrets to Help You Rank

What is Google Map Pack, Local Pack, ‘3 pack'

The Google Business Profile and the Google Map Pack are related but distinct features within Google’s ecosystem.

The Google Map Pack, also known as the Local Pack or 3-Pack, is a specific section of search engine results that displays a set of local businesses related to a user’s search query. It typically appears as a group of three business listings with a map and brief details.

The Google Map Pack is prominently displayed when users search for local businesses or services in a specific area. It includes information from the Google Business Profiles of the displayed businesses, such as their names, ratings, addresses, and phone numbers.

The best three results determined by Google searches are included in the ‘local SERP pack’ and are distinct from other natural results. Those who run a brick-and-mortar store or operate on wheels, providing products or services directly to customers in various locations should be listed here. The three highest result pages include a detailed map indicating the location and displaying the address, opening hours, average stars of the reviews of the customers, and clicks to call for mobile users. 

The Google Map Pack Shows Essential Information for Local Businesses

While Google Business Profile is an individual listing for a business, Google Map Pack is a section of search results that showcases multiple local businesses related to a search query.

The Google Map Pack draws information from the Google Business Profiles of the businesses displayed within it.

How does Google identify a local search?

Google uses various signals and factors to identify a search as local. Here are some of the ways Google determines if a search query has local intent:

Explicit Local Intent: If a user includes location-specific terms in their search query, such as city names, neighborhood names, or phrases like “near me,” Google interprets it as a local search. For example, searching for “local marketing agency in Northshore Boston, MA” or “plumbers near me” indicates a local intent.

Location Data: Google may use the user’s device location or IP address to determine their approximate location. If the search query is related to finding businesses or services in the vicinity, Google can recognize it as a local search.

Map-Centric Queries: Queries that explicitly seek map-related information, such as “map of hotels in Boston” or “directions to the nearest gas station,” are considered local searches as they indicate a desire for location-specific results.

Contextual Relevance: Google’s algorithms analyze the context of the search query and the user’s search history to determine if it aligns with local intent. For instance, if a user frequently searches for restaurants in their area, future searches related to dining are more likely to be interpreted as local searches.

By identifying the presence of these signals, Google can categorize a search query as local and provide relevant results, including the Google Map Pack, local business listings, and other location-specific information.

You can read here an interesting article about how the artist from Berlin tricked Google Maps into showing a traffic jam on a street when there wasn’t one.

How to Get Your Business Featured and Ranked in Google Map Pack

Let’s explore how to improve your site by optimizing your keywords for local search queries!

Google Maps pack is continually changing its algorithms and factor sets that determine if your business will appear among the top 3 results in all relevant searches. Fortunately, you can improve a good local search ranking on Google. This will help increase your visibility and attract searcher traffic.

Follow These 4 Google Map Pack Optimization Steps so Your Local or Small Business Can Rank High on the SERPs

For a company to rank higher in local searches, consider putting these efforts on a priority list. By following these optimization steps, you can improve your local search rankings and increase your business’s visibility to potential customers.

1) Verify Your Address

Verifying your address on Google Business Profile (GBP) can be a bit more involved than the standard process. In addition to the traditional verification methods, Google may require you to create a short video showcasing your physical address, street, and working assets. It’s essential to refer to the instructions and guidelines provided by Google during the verification process for the most accurate and up-to-date information.

2) Add complete and accurate information

Ensure that all the information provided in your profile, such as your business name, address, phone number, website, and business hours, is accurate and up to date. This helps customers find and contact your business easily.

2) Add complete and accurate information

Ensure that all the information provided in your profile, such as your business name, address, phone number, website, and business hours, is accurate and up to date. This helps customers find and contact your business easily.

3) Craft a compelling and concise business description.

Select the most relevant categories and attributes that accurately represent your business.

Include High-Quality Photos

Include high-quality, visually appealing photos that showcase your business, products, services, and ambiance. Images can greatly influence customers’ perceptions and decision-making.

4) Ask your customers to leave online reviews

Encourage satisfied customers to leave positive reviews on your Google Business Profile. Respond promptly and professionally to positive and negative reviews to demonstrate your commitment to customer satisfaction.

By optimizing your Google Business Profile, you increase your chances of standing out among competitors, improving your local rankings, and attracting more customers to your business. Take advantage of the insights and analytics provided by Google My Business. Monitor data such as profile views, search queries, and customer interactions to gain valuable insights into your online performance.

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